Dabur PESTEL Analysis

Dabur PESTEL Analysis INTRODUCTION The Dabur company was established in 1884, a young doctor armed with a degree in medicine and a burning desire to serve mankind. This young man, Dr. S.K. Burman, laid the foundations of what is today known as Dabur India Limited. The brand name Dabur is derived from the words Da for Daktar or Doctor and bur from Burman. From those humble beginnings, the company has grown into Indias leading manufacturer of consumer healthcare, personal care and food products. Over its 125 years of existence, the Dabur brand has stood for goodness through a natural lifestyle. An umbrella name for a variety of products, ranging from hair care to honey, Dabur has consistently ranked among Indias top brands. Its brands are built on the foundation of trust that a Dabur offering will never cause anyone slightest of harm. The trust levels that this brand enjoys are phenomenally high. Dabur India Limited has marked its presence with significant achievements and today commands a market leadership status. There story of success is based on dedication to nature, corporate and process hygiene, dynamic leadership and commitment to their partners and stakeholders. The results of their policies and initiatives speak for them. The company has kept an eye on new generations of customers with a range of products that cater to a modern lifestyle, while managing not to alienate earlier generations of loyal customers. Dabur India Limited is the fourth largest FMCG Company in India and Dabur had a turnover ofapproximately US$ 750 Million (Rs. 3390.9 Crore FY 09-10) Market Capitalisation of over US$ 3.5 Billion (Rs 15500 Crore).Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola and Real are the brands of Dabur. Dabur is an investor friendly brand as its financial performance shows. The companys growth rate rose from 10% to 40%. The expected growth rate for two years was two-fold. There is an abundance of information for its investors and prospective information including a daily update on the share price (something that very few Indian brands do). Theres a great sense of responsibility for investors funds on view. This is a direct extension of Daburs philosophy of taking care of its constituents and it adds to the sense of trust for the brand overall. The company, through Dabur Pharma Ltd. does toxicology tests and markets ayurvedic medicines in a scientific manner. They have researched new medicines which will find use in O.T. all over the country therein opening a new market. Dabur Foods, a subsidiary of Dabur India is expecting to grow at 25%. Its brands of juices, namely, Real and Active, together make it the market leader in the Fruit Juice Category. PESTEL ANALYSIS ON DABUR INDUSTRY (P)OLITICAL FACTORS: Government intervences : Government support the industry to expand to export its products to grow. Trading policies : Trading policies are also favourable for dabur company so it can export its products it also help him to expand to grow. (E)CONOMIC FACTORS: Consumer focus : they are continuously focussing on analysing the consumer needs develop products to fulfill there needs. This is the main reason for the growth of Dabur company. Living standard : Rise in the living standard of people have increased their production level, produce high quality variety of products. National income : National income is important factor as if affect the growth of the organisation. If per capita income is more the amount spend will be more if it will be lower the amount spent will be less. Inflation rate : Inflation means the rise in the value of all the product in the economy, if inflation rate is higher the cost of products will be higher if inflation rate is lower the cost of product will be lower. This directly affect the growth of the organization. (S)OCIO-CULTURAL FACTORS: Demographics : Demographics is the study of human population in the economy. It helps the organzation to divide the markets in different segments to target a large of customers. For Example- according to race, age, gender, family, religion, sex. Distribution of income : This shows that how income is distributed in the ecconomy. It directly affect the purchasing power of the buyers. And ultimately leads to increase or decrease in the consumption level of the products. Consumerism : This indicates that a large number of options are available while purchasing of goods to consumers, so the choice becomes easy quality products can be choose by consumers. So while purchasing a consumer have different choices to select product according to his needs. Education levels : Education is one of the most important factor which influence the buying power of consumer, while selecting a particular good a consumer should know all its features so it can differentiate them with another products. Law affect social behaviour : Different laws are made by the government to safe guard the rights of consumers. For example- Consumer protection act, this law indicates that a consumer can file a case against a seller if he finds that he is cheated. (T)ECHNOLOGICAL FACTORS: Discoveries innovation : Continuous innovation in products processes is the basis of there services. They provide consumers with innovative products within easy reach Build a platform to enable Dabur to become a global ayurvedic leader. Advancement in technology : Focus on growing there core brands across categories, reaching out to new geographies, within and outside India, and improve operational efficiencies by leveraging technology. Automation : Change in technology will leads to automation, this means that with new technology labour required is less as machines are automatic. All the works are done automatically by the machines as earlier it is labour oriented. Now all the work is machine oriented. Obselete rate : Day-by-day new inventions are made so the rate of obselete is higher, as in Computer LAPTOPS have replaced the PC. This shows that the technology becomes obselete very fast. Research development : This department plays a vital role in the development of the organization. As this department always do research that what are the demand of the markets how to make advancements so the organization can survive in the competitive world. (E)NVIRONMENTAL FACTORS: Environment regulations : The preferred company to meet the health and personal grooming needs of there target consumers with safe, efficacious, natural solutions by synthesizing the deep knowledge of ayurveda and herbs with modern science. Environmental protection : Responsible company to protect Ecological system use Eco-friendly products. (L)EGAL FACTORS: Companies law : The company fulfill all the Company law requirement so as to grow develop to sustain in the compitative market. Employment law : Employment law provides equal opportunities to every citizen to work earn his livelihood. It provides equal opportunities to every citizen. Consumer protection : This law helps to protect the rights of consumers he can file a case against seller if he find that he is cheated. Industry-specific regulations : These laws are related to industry for example- no industry can establish in between cities i.e. it should be outside the cities.

the future of capitalism Essay -- essays research papers

Third World History Book Report . This book report reflects upon the writings of Lester C. Thurow in his 1996 book - "The Future of Capitalism". Thurow is a professor of economics at M.I.T. School of Management and has been a contributing editor to the Newsweek journal. "The Future of Capitalism" is an analytical look at the state of world economics in the late Twentieth Century. Thurow predicts the future of capitalism based upon recent trends in empirical data combined with his own political/economic analysis. Central to this book is a powerful analogy that Thurow uses to communicate his ideas and thoughts to the reader. The distribution of wealth in the world is likened to the surface of the earth - parts of the earth are characterized by high mountainous regions (areas of wealth) while others are of lesser altitude (areas of poverty). In Geology, it is understood that the earth's surface is constantly in a state of flux, impacted by gradual movements in the tectonic plates that float upon the earth's molten inner core. The five tectonic plates affecting the earth's surface (distribution of wealth) are analogous to the driving forces behind changes in world economics; the molten inner core represents the flowing currents of technology and ideology. Thurow contends that movements in the "plates" caused by ideological and/or technological changes can be gradual, having an imperceptible impact on the world's population or they can be sudden with far greater social consequences . When tectonic plates move suddenly, they cause earthquakes on the earth's surface; the distribution of wealth is changed over a very short period of time. In this analogy, periods of rapid change caused by sudden movements in the plates are equated to times of "punctuated equilibrium". Thurow describes "punctuated equilibrium" as fundamental changes in the state of world economics that redefine what it takes to be successful and thus increase one's wealth. By their very nature, periods of "punctuated equilibrium" threaten the status quo, the Midas touch is weakened, what was successful in the past might not be so in the future. "The Future of Capitalism" asserts that we are living in a time of "punctuated equilibrium" and that successful ... ...mained unchanged for millennia. For these countries, the "western way" is a formidable threat that must be thwarted at all costs. When a country's culture is synonymous with its religion, a threat to that culture leads to a rise in religious fundamentalism with often-violent consequences. Sadly, Thurow's prediction of rising religious fundamentalism rings true today. Thurow's book is a rational, well-communicated analysis of world economics. His arguments are based upon sound intuitive reasoning supported with the appropriate empirical analysis. Thurow's use of analogy to communicate his subject is the most impressive aspect of his book. The use of "plate tectonics" accurately reflects the inner workings of world economics; the drivers of change are not obvious to the average bystander. Thurow's book should be mandatory reading for those politicians with an adversity to looking beneath the surface; too many policies target the effect and not the cause. "The Future of Capitalism" stands out because it motivates the reader to look beneath the surface; it provokes a new way of thinking about the world in which we live.

Conversations with Children Essay

Language is a form of communication wherein children learn how to convey their emotions, thoughts and ideas verbally. Not only is language a tool of communication, it’s also an implement of thinking which is related to the way in which children acquire knowledge, their reasoning and their observations. Within this essay I shall be discussing what and how children learn in the process of conducting a conversation with an adult, by exploring children’s acquisition in terms of linguistic and communicative competence with reference to the dialogue and other supporting evidence. In relation to linguistic competence, Linguist Noam Chomsky (1990, 1986) affirms that ‘language is an innate human ability which is biologically determined and follows a predictable path’ (Mayor, 2012, pg 92) suggesting that children are familiar with language from birth. However, Chomsky in contrast also states that ‘minimal language input is required to trigger the language learn ing process’ (Mayor, 2012, pg 92) testifying that a caregiver’s contribution plays is imperative role in a child’s development. Barbara Mayor, corresponding to Chomsky’s beliefs, has observed that ‘babies are primed even within the womb to attend to the particular ‘melody’ of the language that surrounds them’ (Mayor, 2012, pg 92) such as, a mother’s voice. In comparison to both Chomsky’s and Mayor’s philosophy, Elinor Ochs (1979) argues that non-verbal communication emerges before children can verbally communicate, such as ‘touching, pointing, and eye gaze†¦reaching, holding up, waving, pushing away, head shaking, and the like’ (Ochs, 1979, pg 12, in Mayor, pg 93) designating that minors can interact with their caregivers, almost like having ‘a conversation without words’ (Wells, 1985, pg 24, in Mayor, 2012, pg 93). Gordon Well’s observation coincides with that of Mayor’s, who asserts that a baby’s first experience of language across many cultures is likely to be in dialogue with a caregiver’ (Mayo r, 2012, pg 93). But, how do children learn how to conduct a conversation? In early education, minors learn to converse by creating sounds, firstly by hearing different sounds around them which then urge and encourage children to respond. Babies particularly, learn how to manipulate their vocal sounds in order to make verbal contact with their caregiver such as a ‘cry’ which later progresses to a ‘babbling’. Mayor mentions that ‘their early experimentations of babbling soon differentiates the particular sounds which are meaningful in their linguistic community from those which are not’ (Mayor, 2012, pg 92). Elinor Ochs and Bambi Schieffelin (1979) also mention that ‘children begin by learning speech and only gradually learn the language that corresponds to these in the community around them’ (Ochs and Schieffelin, 1979, in Mayor, pg 93). In studying communicative competence, by being able to conduct a conversation, it has been observed that language mannerisms between caregiver and child, can exemplify the speech that assists the acquisition of language. During this acquisition caregivers display a unique style of speech in which linguistics has referred to as Child Directed speech (CDS), also known as ‘baby talk’ (Mayor, 2012, pg 93) which consist of several features. The first is Phonological wherein caregivers change the rate of speech, use a clearer pronunciation and a higher and more exaggerated pitch allowing children to comprehend words a little easier. The second feature is Lexical, in that adults use shorter and simples phrases whilst employing a more grammatical usage. Syntactic features are the last element where caregivers use a simplified form of speech by using shorter utterances, rather than full sentences sequentially illustrating meaning to their young. In terms of CDS and in reference to the chosen dialogue, it is evident that Anna is capable of comprehending what her mother is saying by the way she responds. It’s apparent that Anna is capable in terms of being able to use short words and long, grammatical sentences. Although she is not correct at times, Anna, in her own way can interpret and express herself through her language; an example of this can be seen in line 18. CDS therefore, permits children to distinguish linguistic patterns by firstly learning word order and then developing a profound understanding of sentence structures. Telegraphic speech is a prime example of a speech act. According to linguistics, telegraphic speech consists of a two-word stage of language acquisition used by children aged 2-3, (Anna’s age), that creates a number of joined utterances. These words then become multiple and children learn how to conduct telegraphic sentences. In the dialogue it’s clear that Anna has developed a sense of being able to build sentences and is able to use word order correctly. It is through telegraphic speech that children learn how to acquire grammatical inflections in word forms and prepositions such as ‘in’ and ‘on’, this can be seen in line 14 of the dialogue also. Discourse and context play a role in teaching children language. Discourse identifies that language has ‘a social purpose’ (North, 2012, pg 133), and allows us ‘to communicate with other people to establish and maintain relationships, to share feelings, to exchange information, or to influence their behaviour’ (North, 2012, pg 133). Barbara Mayor and Daniel Allington declare that context is significant as it ‘refers to the physical location and social circumstances in which a particular example of language use occurs’ (Mayor and Allington, 2012, pg 6). The dialogue is set in informal settin g, the sense of language between mother and daughter within the dialogue is perceived accordingly in this type of social setting in that is relaxed. In regards to grammatical development, competence generally precedes performance wherein children are taught to comprehend a language before being able to speak it. In reference to communicative competence Del Hymes states that ‘a normal child acquires knowledge of sentences, not only as grammatical, but also as appropriate. He or she acquires competence as to when to speak, when not, and as to what to talk about with whom, when, where, in what matter’ (Hymes, 1972, pg 277, In Mayor, pg 106). Holding a conversation with a child can be difficult in terms of captivating their attention, however as Hymes explores, the majority of conversations between caregivers and children are based upon the subject of their interests, such as; family members etc. In this dialogue this is evident seeing that the conversation is based upon drawing both cars and trains for her parents. Another trait in CDS is repetition in which is used to prolong an adult/child conversation by enabling the flow of speech. Repetition can be seen in lines, 3, 5, and 9 of the dialogue where the mother has repeated Anna’s previous comment. Another method used in CDS and perhaps the most essential rule of conversation is turn taking. Turn taking has a primary function that allows the infant to learn conversational structure. Taking turns seems to be a straight forward implement; however other factors need to be addressed in order for a child to fully appreciate the procedures. Within the dialogue, Anna has learnt that she has to take turns and actually appears to be rather good at it. Transition Relevance Place also known as TRP, identified and named by Sacks (1998 [1995]), is when a conversation between one person and another follows fluently. However, it is common for an overlap during conversation in which a person mistakes a TRP and takes their turn of speaking before the previous speaker is able to carry on with their turn. This overlapping of speech can sometimes be unintentional depending on whether a legitimate TRP occurs or not. Referring to the dialogue, in line 1 we can see that the mother is the first speaker in which she speaks with an utterance made up of one so-called TCU (a question). At the end of this TCU (line 1) is a TRP in which the role of the speaker and the listener swop, in line 2 Anna recognised the TRP and speaks. North (2012) has identified that sometimes listeners respond to a previous speakers at a TRP, not by trying to take a turn of speech but instead by showing an interest and by encouraging the speaker to continue talking. This can be seen in 11 in the dialogue ‘Mhm’. North mentions that in terms of taking part in a conversation ‘you cannot just say anything; you have to respond appropriately’ (North, 2012, pg 158). Harvey Sacks agrees and identifies that ‘spoken exchanges are composed of ‘single units’ or ‘composites’, which tend to function together in pairs’, in which he named these units ‘adjacency pairs’ (Schegloff and Sacks, 1973, In Mayor and Allington, pg11). Adjacency pairs are an underlying aspect of conversational-turn taking where one speaker provokes a responding utterance from the second speaker. Question and answer is a common adjacency pair and can be seen in the dialogue throughout lines 1, 3, 7, 13 and 15, which are responded too, by Anna, in a ‘preferred response’. Other adjacency pairs are ‘dispreferred’ responses (responses the listener doesn’t want to hear). References Hymes, D. H. (1972) ‘On communicative competence’ in Pride, J. B. and Holmes, J. (eds) Sociolinguistics: Selected Readings, Harmondsworth, Penguin.

Analysis Of Joseph Conrad s Heart Of Darkness - 978 Words

Throughout history, women have not always had the same rights as men, and this also changes men’s perspective on women’s abilities. In Joseph Conrad’s Heart of Darkness, Marlow’s perspective on women is very relative to their social status, and their relation to his idol, Mr. Kurtz. Through examining upper, middle and lower-class women in Heart of Darkness, it will become evident that Marlow values Kurtz’ intended more than those of middle and upper-class. Throughout the novel, there are also symbols that represent human society, and these also attribute to the view of women. One example includes; â€Å"a white-haired secretarial head, but wearing a compassionate expression† (Conrad, 11-12). This expression is not only ironic, but also shows the middle-class, and their non-enthusiastic lifestyle. The first group to examine is the upper-class women. The main person in this group in Marlow’s aunt, whom he speaks very highly of. An example of this includes; â€Å"I had an aunt, a dear enthusiastic soul† (Conrad, 10), and â€Å"My excellent aunt. I found her triumphant† (Conrad 14). The reader knows from the novel that Marlow values his aunt and respects her, but only out of respect for her title and their relation. Marlow himself even says; â€Å"It’s queer how out of touch with the truth women are. They live in a world of their own, and there has never been anything like it, and never can be. It is too beautiful altogether, and if they were to set it up it would go to pieces beforeShow MoreRelatedAnalysis Of Joseph Conrad s Heart Of Darkness1504 Words   |  7 Pagescontrol over others and can be found in both people and objects. In Joseph Conrad’s Heart of Darkness the main character and narrator Marlow identifies a force within ivor y that conveys a sense power within the enigmatic Mr. Kurtz. The African ivory trade was flourishing in the early 1900’s. Obtaining the precious object transformed some into greedy connoisseurs with endless intentions to get their hands on all of the continents ivory. Conrad shows that the power that is emitted from the ivory falls intoRead MoreAnalysis Of Joseph Conrad s The Heart Of Darkness 1801 Words   |  8 PagesAlly Jones Professor Smith English 1302 November 18, 2014 Female Roles in Joseph Conrad s the Heart of Darkness: In regards to Joseph Conrad’s Heart of Darkness, many literature reviews focus on the motifs of Imperialism, the symbolism of darkness and fog, or the aspect of racism in Conrad’s work. During the era which Conrad wrote, England was going through the Victorian Era, which was marked by a shift in views on morality. The term â€Å"Victorian morality† is used today to describe values whichRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1713 Words   |  7 PagesMonth: January 2014 Name: Faris Khan Period: 3 Title: Heart of Darkness Author: Joseph Conrad Date started/date completed: 1/19 - 1/28 Pages read: 96/96 (Including the ten page introduction, 106/96) Rating of book (1-10): 9/10 Above you rated this book. Explain in detail why you gave this book that score: Author Joseph Conrad uses a very interesting method of narration in his novel, Heart of Darkness. The novel itself is written in first person, from the perspective of an unnamed sailor aboardRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness 1396 Words   |  6 PagesShelly Pyakurel Ellen Stockstill English 4 DC 27 April 2015 Research Paper Heart of Darkness is a novel by Joseph Conrad that centers on Marlow, a man who goes to the Congo for a job opportunity. He meets a man named Kurtz, who is well known by many. Once he gets to the Congo, he sees colonialism first-hand. He sees that the natives of the country were practically enslaved and forced to work under very harsh conditions. The two major characters of the novel are Marlow and Kurtz. There are many minorRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1552 Words   |  7 Pagesfollowers. Historically, people have been socialized to accept and adhere to these stereotypes. Women have an important role in Joseph Conrad’s Heart of Darkness. Women are used in this novella reflect an important aspect of culture: sexism. Heart of Darkness was originally published in 1898, a period where women were facing especially harsh discrimination. Conrad’s Heart of Darkness tells the story of Marlow, an experienced sea captain, who is setting out on a mission to rescue Kurtz, an intelligent butRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1555 Words   |  7 PagesAlthough the author Joseph Conrad never met the German philosopher Gottfried Wilhelm Leibniz, who died more than a century before Conrad’s birth, their distinct philosophies still have numerous points of intersection, suggesting some fundamental truths within the structure of the human reality. Through the novella, Heart of Darkness, Conrad details his perspectives on the faults of man and reality as a whole, with views often coinciding with many of Leibniz’s own, as found in his numerous philosophicalRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1233 Words   |  5 PagesImperialism has often been described as a light, a method to guide the uncivilized. However in Heart of Darkness, Joseph Conrad sheds true light on the subjec t. In the novel, Conrad exposes the situation in Congo during the era of Imperialism for the Europeans. Conrad reveals the exploitation of the natives through a tale of Marlow, an introspective sailor, and his nightmarish journey up the Congo River to meet a reputable European trader, Kurtz. As the life of the great Kurtz comes to a close, theRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1250 Words   |  5 Pages Written in 1902, Joseph Conrad’s Heart of Darkness follows the character Marlow in his journey up the Congo River to find the mysterious Kurtz, an ivory trader. In the story, Conrad explores the issues of colonialism and imperialism. The Company has enslaved native Congolese to help them mine for ivory and rubber in the area. The Congolese experience brutal working conditions as the company profits off their free labor. Racism is evident throughout the story with Marlow calling the blacks â€Å"savages†Read MoreAnalysis Of Joseph Conrad s Heart Of Da rkness963 Words   |  4 Pagespeople. Heart of Darkness, by Joseph Conrad, can be criticised through many different lenses. Though Natives are a large part of Conrad’s narrative of European atrocities in the Congo, his treatment of Congolese Natives throughout the book show them to be nothing more than props. Conrad skews Natives language, culture and intelligence to fit Europeans schema for Africa and Africans. Conrad’s Heart of Darkness is placed in a colonized Congo. ...despite Heart of Darkness s (Joseph Conrad) obviousRead MoreAnalysis Of Joseph Conrad s Heart Of Darkness1080 Words   |  5 Pages1 Kathrine Carrasquillo Dr. David Mulry Engl 2112 Feb 13, 2017 Who is Mr. Kurtz, and what does Conrad use him for? Mr. Kurtz is the main character in Joseph Conrad s English novella, Heart of Darkness. There is no proof that Mr. Kurtz is based on a real person, so it is assumed that he is a made up character. When Mr. Kurtz is first introduced the audience learns that he is a Belgian ivory trader and he was sent to Africa by his employer for work. At first glance, Mr. Kurtz just represents a normal